“I need fantastic brains, bursting with ideas and the skills to get some of them down on paper. A sense of humour helps. As does a love of music (a continual feature of life here). It helps that they can stand up for their own ideas if they think the boss has got it wrong. It helps if they can see that the last 5% spent crafting can turn the merely ‘great’ to truly ‘fantastic’. And they need to understand that the search for great could take 9.5 of the 10 days, leaving only hours to mock up the favourite. (But what a favourite it will be).” Link.