tpw selected to challenge people to “live better, live longer”.

Public services in Blackburn with Darwen are challenging local people to live longer and better lives in a major new campaign, and they’ve engaged us to design the campaign.

Blackburn with Darwen Council and Primary Care Trust (PCT), together with other partner organisations, launched the health and well-being programme to raise local people’s awareness of poor health in the borough and to explore how organisations and communities can work together to improve it.

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Judith Holbrey, chief executive of Blackburn with Darwen Primary Care Trust (PCT), said: “Some of our local health statistics are shocking, and we are committed to working together with the Council, local partners and communities to make a positive difference. There are some things that as agencies we can do, but we need support from individuals and communities in improving their own health and wellbeing”

More than 1,300 people die each year in Blackburn with Darwen, 520 of them are aged under 75. This means that 7,800 years of life are lost prematurely, under the age of 75. With statistics that bad, the partners wanted a campaign to make people realise the extent of health problems, to be followed by an engagement campaign of local and online meetings and debates where people could have their say on wellbeing issues and suggest how local services can break down any barriers that keep people from living healthier lives.

A tender process selected our campaign which was considered the most striking of the submissions.

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Mark Murray, our director, said the following for the media release: “We are very pleased to be associated with Blackburn with Darwen Council, the Primary Care Trust and it’s local partners and communities. We enjoyed working closely with them on yet another local campaign. It was great for us to win the tender and we would like to thank all the decision makers involved, for allowing us to prove that effective creativity is available on your doorstep. The campaign we produced was purposely stripped of any unnecessary imagery or decoration, in order to clearly communicate the shocking facts.”

The campaign began with an official launch at the start of this week at the Blackburn Boulevard, the designs were rolled out across various media such as bus shelters, posters, taxis and billboards throughout the borough.

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