BA Terminal 5 POSTER CAMPAIGN

(from Brand Republic):

“LONDON – BA has released the first in its series of posters which use images taken the previous day to show how smoothly Terminal 5 is now working.

The poster shows passengers happily waiting for their flights in an uncrowded environment.

It carries the headline ‘Yesterday at T5, 89% of flights arrived on time.’

The ads, produced by Bartle Bogle Hegarty, will be shot every day at the Terminal 5 building and turned around in a day, with the images shown on posters the following day.”

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