Having been shortlisted last year for ‘campaign of the year’, we are continuing our run of success by being shortlisted for another national award this year. Our campaign for The Mall Shopping Centre in Blackburn has been shortlisted for a BCSC Purple Apple Marketing Award.
TPW beat off strong competition to win the pitch to promote the launch of the newly refurbished £66 million Shopping Centre. The campaign concept not only promoted The Mall brand, but also highlighted the array of products and big name retail brands available within the shopping venue. TPW produced the initial concept, press advertising, shopping venue advertising, leaflets, t-shirts, radio advertisement and finished off by creating and art directing the TV commercial, all of which can be seen under ‘private sector work’ on our website.
The awards ceremony will take place in May this year, so fingers crossed!