Another job recently completed and delivered is this fold-out sheet containing vital personal and medical information about the owner. Designed for those with communication difficulties in need of help, we created a set of symbols to aid communication at all levels.
Having been shortlisted last year for ‘campaign of the year’, we are continuing our run of success by being shortlisted for another national award this year. Our campaign for The Mall Shopping Centre in Blackburn has been shortlisted for a BCSC Purple Apple Marketing Award.
TPW beat off strong competition to win the pitch to promote the launch of the newly refurbished £66 million Shopping Centre. The campaign concept not only promoted The Mall brand, but also highlighted the array of products and big name retail brands available within the shopping venue. TPW produced the initial concept, press advertising, shopping venue advertising, leaflets, t-shirts, radio advertisement and finished off by creating and art directing the TV commercial, all of which can be seen under ‘private sector work’ on our website.
The awards ceremony will take place in May this year, so fingers crossed!
2011 was a great year for TPW as we picked up many new clients and made some great contacts and friends.
The highlight of the year was definitely our nomination for a CIPR Award (Chartered Institute for Public Relations) for the work we did on the dental health campaign in Blackburn with Darwen. Our ‘Stop the Rot’ concept which ran out back in the first half of 2011, was put forward and shortlisted in November for ‘Campaign of the Year’.
Shocking statistics show that many children in our borough have 3 rotten teeth by the age of just five and that the number of older people using NHS dentists is also low.
In an effort to try and remedy the problem, Blackburn with Darwen NHS have appointed us to take control of a marketing campaign with the aim of getting patients (specifically children and pensioners) to visit the readily available NHS dentists.
Some recent TPW social marketing campaigns we’ve been working on are now up and around the streets of Blackburn.
‘Bastardised’ Bunch’s book celebrating 289 Bunchisms is nearly here! Nearly a year ago Bunch, a branding and design agency with studios in London, Zagreb and Singapore, asked respected creatives to take their logo and produce a visual reaction to it, in order to form the basis of the Bunch identity. The launch of the book will be in London at the end of the month and will be available from all the ususal design bookstores, no doubt. It will feature ‘Bunchism’s’ from myself (pictured), amongst other notable image makers like BB Saunders, Build, Ed Fella, Ben Casey and Stephan Sagmeister.